Posts Tagged ‘publicity’

SISTER SWANS: Rachel Noerdlinger

June 10, 2009

RACHEL NOERDLINGER
President of Noerdlinger Media,
Executive Vice President of Communications for Reverend Al Sharpton and National Action Network

RACHEL NOERDLINGER PHOTO

 SISTER SWAN

1. What are you working on right now?
I’m currently working on branding Rev. Al Sharpton and NAN (National Action Network), the organization he founded, while simultaneously building my own public relations consultation firm Noerdlinger Media. The Sharpton effort has been a gradual evolution and one that I have worked on diligently on for almost ten years. I’m also working on fulfilling my role as a new appointee to the Diversity Advisory Board of Ogilvy & Mather, one of the largest marketing communications networks in the world.

2. What book(s) are you reading?
I am currently reading The Alchemist by Paulo Coelho

3. Describe a moment of sweet vindication.
A re occurring moment of sweet vindication has been rising in the ranks of the media world after dropping out of graduate school. Many said I wouldn’t be able to reach the level of success I’m at and I feel pretty good as the President of my own company and Executive Vice President of Communications for Rev. Al Sharpton.

4. Share something you do for work that’s harder than it looks.
Something I do for work that’s harder than it looks is keep my game face on. The media business is in transition and the world as we know it is changing so I have to try new and different strategies for enhancing the visibility of those I work with.  All the while, I try and stay cool, calm and collected even though it is intense pressure. 

5. What’s the most dangerous aspect of the waters you navigate?
The most dangerous aspect of the waters I navigate is the requirement that I have to constantly be on point when dealing with political reporters and journalists because they triple-check everything. I once sent out a press release with wrong information and had to recall it which was embarrassing. I still have flashbacks because it was a huge mistake. 

6. Name two places you call home.
Two places I call home are New York City and Colorado where my Dad lives.  I only make it a couple of times a year but when I do it is serene and a wonderful escape.

7. Who are your influences?
My influences are: Terrie Williams–my mentor, Godmother and a woman that has been supportive of me through thick and thin. She taught me most of what I know about public relations. Another great influence to me was the late Attorney Johnnie L. Cochran, Jr. I was his PR advisor before he passed away and he was one of the most joyful, charismatic, enlightening people I have ever met. He was very kind to my son Khari and he even let my son’s babysitter cook him home cooked meals. Rev. Sharpton is also a great influence on my life. Working with him on his public relations has been an incredible synergy and he’s not only taught me about risk taking but showed me that with a little faith, one can accomplish anything in this world.

Rachel Noerslinger, Rev. Al Sharpton, Terrie Williams, Johnnie L. Cochran, Jr.
Rachel Noerdlinger, Rev. Al Sharpton, Terrie Williams, Johnnie L. Cochran, Jr.

 

8. What is your favorite creative food?
My favorite creative food is Thai Food. I can never get enough!

SISTER SWANS: YVETTE GAYLE

June 3, 2009

YVETTE D. GAYLE
VP Publicity for Interscope/Geffen/A&M Records

Yvette D. Gayle

Yvette D. Gayle

SISTER SWAN

1. What are you working on right now?
50 Cent, Keri Hilson, and a stable of new up and coming R&B, Hip Hop, and Pop/Rock artists

2. What book(s) are you reading?
Put Your Dreams First: HYEB. It’s inspiring ☺.

I have a 3 year old and am addicted to buying him books. So this week we are reading The Lazy Lion, Hungry Hyena and Laughing Giraffe by Mwenye Hadithi & Adrienne Kennaway.

My favorite books are: Celestine Prophecy, Tuesdays With Morrie and A Pilot’s Wife.

3. Share something you do for work that’s harder than it looks.
The RED CARPET – folks think it is such a glamorous thing and you just show up and saunter down the press line and your celebrity gets covered. What about the tough times you show up with a client that no one wants to talk to. You run around like a maniac pulling all the “favors” you can. It can be quite embarrassing for you and for the artist especially if no one is interested. Artists often want to walk the red carpet before they actually should be walking the carpet. You have to be newsworthy to be deemed important to talk to but everyone wants to be in the mix. Publicists often have to juggle several clients at once. We try to give them particular times to show up but most of the time they run late and more than one shows up at once. That’s horrific. It’s impossible to clone myself and make everyone feel like they are the most important artist. But that’s a big part of my job.

4. Describe a moment of sweet vindication.
When folks think my artist is down and out and they actually come out swinging and shut all the haters up.

5. What’s the most dangerous aspect of the waters you navigate?
When the beef between artists turns to the streets it can get a little heavy. Traveling on the road with 14 men in bullet proof vests always seemed to raise the “Are You Crazy” eyebrows from friends and family but oddly enough I felt more comfortable on the road doing what I do best.

6. Name two places you call home.
A Business Class Flight (it’s the only place folks can’t track you down). My actual home as I try to create a separate space where work doesn’t infiltrate.

7. Who are your influences?
I’d have to say that Yvette Noel-Schure and Miguel Baguer have been the biggest influences in my career. They gave me my first job at Columbia 15 years ago. Yikes. I wanted to be just like them and tried to be a great publicist just like them.

8. What is your favorite creative food?
My husband and I took a Thai cooking class in Chang Mai, Thailand a few years
ago. I’d say the Red Curry Duck is the most creative thing I can make. It’s
delicious!

9. What is your guilty pleasure?
Raw Chocolate Chip Cookie Dough