Sister Swan: Cherry Martinez

Radio host, show producer/engineer and media maven. Cherry's at the top of her game!


Cherry Martinez made an indelible first impression on me as a jock in Los Angeles in the ’90s. Her playful but assertive voice cut through the airwaves because she didn’t have an ‘L.A.’ accent. A proud representative of Honduras educated in Boston, (Emerson College degree in Communications), Cherry is much more than another voice on the air; she commands the boards as she holds down the 10pm-2am slot on New York’s Power 105.1. After reconnecting with her on Twitter a decade later, I wanted to profile this inspiring Latina Sister Swan. Having appeared on rap albums (Erick Sermon’s Insomnia) and in front of the camera as a TV host (BET Live From L.A.), she brings her flavor to every platform with her own signature style. Here’s what she’s up to and what she’s into these days as she continues to handle her entertainment business.

What are you working on right now?

Holding down my show on Power 105.1, Sexy In The City. I also just launched my new webzine,

What book(s) are you reading right now?

I am currently re-reading a great book called The Coldest Winter Ever by Sister Souljah.  Also, I picked up a great little book called Why Men Love Bitches by Sherry Argov.  This book created inspiration for my radio show.

Share something you do for work that’s harder than it looks.

I engineer my own show as well as produce it.

Describe a moment of sweet vindication.

When I first came to Power 105.1, rocking my dirty Air Force Ones, I was working the weekend shift amongst a lot of naysayers. Within a month and a half, they hired me full time.

What’s the most dangerous aspect of the waters you navigate?


Name two places you call home.

Home for me is in my son’s presence and in my man’s arms.  When there, I know I’m safe and secure.

What are your influences?

The streets, Golden crust eating a beef patty (lol), the suburbs, gazing at the sky line, life experiences are my greatest teacher.

How can people connect with you?

Twitter: @cherrymartinez



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