Why Willow Is Winning

Willow Smith has been in the game for a minute. She’s appeared in a couple films and is now taking the music world by storm.

Willow has captured the imagination of music listeners of all ages with her certified smash hit “Whip My Hair”. The video debuts this week on BET during 106 & Park.

Check it out here:

No shots Rih Rih, but a nine year-old has managed to steal your thunder without baring so much as a midriff. As tweeted by poet Bassey Ikpi (my edits on the f -bomb):

@BasseyworldLive: Somewhere Rhianna is poking the f*** out of a 9 year old size voo doo doll.

I’m not pitting these female acts against one another, that’s not my steez. Y’all know this. But I can’t help but notice that Willow’s record is getting crazy media buzz, lots of airplay, and has the Internets all aflutter, without any sexualization whatsoever, while it’s *crickets* over there for the ironically titled upcoming release for Rihanna, Loud.

Now, she’s the nine year-old daughter of Hollywood Power Couple Will and Jada Pinkett-Smith, who have both been in the business since they were teens. Of course they would make sure their baby’s clothes were on at all times.

But we can’t say that of all Hollywood parents, so we shouldn’t take it for granted. Just ask the Ramseys. Or for that matter, mad parents from the ‘hood to the trailer park who let their little girls pop their coochies at family gatherings.

Willow wins because the quality is there. The song is hot. It’s age-appropriate–and still manages to be fun for listerners her age and above. She wins because the Ray-Kay lensed video is beautifully produced with kids of all colors having a blast, acting and dancing their respective ages and showing less skin than I’ve seen in a video in quite some time. Sad that it’s so rare, it’s become refreshing. She is also advocating for full self-expression. It doesn’t mean bad behavior. It means feeling free while letting others see. And if there’s no other time in life one can do this, it’s at her age. I say “go for it”.

Willow also wins because she is surrounded by a top-knotch team of experienced professionals, both related and unreleated to her–who have her best interests at heart, and are not trying to sell her out for a quick buck or 15 minutes of their own fame, like some of these celebrity parents and managers out here. This is something I warn against in my book. Overbook, Roc Nation, and Columbia Records know what they have and I am sure will be keeping themselves (and one another) accountable for the span of her career, as all entities who hold the careers of others in their hands should.

Finally, Willow wins because she is sending multiple positive messages from an industry that spews negative ones ad nauseam.

She tells girls who look like her that their hair is perfect the way it is and to whip it. She tells everyone to rise above negativity and continue to live their lives, having fun while they’re at it. And she tells young Black Girls that they rock! Just in time for Black Girls Rock! Founder Beverly Bond’s upcoming Awards show on BET of the same name, airing November 7th at 8pm EST. It is an amazing, must-watch, must-DVR situation. And I predict that she’ll be getting the Who Got Next award very soon.

I am praying that Willow sells so many records, labels rush to snap up more wholesome young people to make music for their own demographic and the parents who raise them–especially young artists of color. The urban youth market exists, label guys and gals. Don’t box them into listening to music that’s too grown for them. You see how they buy gadgets and shoes, give them some good fund music to throw in the bag!

Thank you Willow, for handling your entertainment business! Continued fulfillment and success to you!

Bonus track: Fraggle Roc Nation Remix of Sesame Street’s ‘I Love My Hair’

[http://www.youtube.com/watch?v=D4AVd8El-QY]

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