SISTER SWANS: Rachel Noerdlinger

President of Noerdlinger Media,
Executive Vice President of Communications for Reverend Al Sharpton and National Action Network



1. What are you working on right now?
I’m currently working on branding Rev. Al Sharpton and NAN (National Action Network), the organization he founded, while simultaneously building my own public relations consultation firm Noerdlinger Media. The Sharpton effort has been a gradual evolution and one that I have worked on diligently on for almost ten years. I’m also working on fulfilling my role as a new appointee to the Diversity Advisory Board of Ogilvy & Mather, one of the largest marketing communications networks in the world.

2. What book(s) are you reading?
I am currently reading The Alchemist by Paulo Coelho

3. Describe a moment of sweet vindication.
A re occurring moment of sweet vindication has been rising in the ranks of the media world after dropping out of graduate school. Many said I wouldn’t be able to reach the level of success I’m at and I feel pretty good as the President of my own company and Executive Vice President of Communications for Rev. Al Sharpton.

4. Share something you do for work that’s harder than it looks.
Something I do for work that’s harder than it looks is keep my game face on. The media business is in transition and the world as we know it is changing so I have to try new and different strategies for enhancing the visibility of those I work with.  All the while, I try and stay cool, calm and collected even though it is intense pressure. 

5. What’s the most dangerous aspect of the waters you navigate?
The most dangerous aspect of the waters I navigate is the requirement that I have to constantly be on point when dealing with political reporters and journalists because they triple-check everything. I once sent out a press release with wrong information and had to recall it which was embarrassing. I still have flashbacks because it was a huge mistake. 

6. Name two places you call home.
Two places I call home are New York City and Colorado where my Dad lives.  I only make it a couple of times a year but when I do it is serene and a wonderful escape.

7. Who are your influences?
My influences are: Terrie Williams–my mentor, Godmother and a woman that has been supportive of me through thick and thin. She taught me most of what I know about public relations. Another great influence to me was the late Attorney Johnnie L. Cochran, Jr. I was his PR advisor before he passed away and he was one of the most joyful, charismatic, enlightening people I have ever met. He was very kind to my son Khari and he even let my son’s babysitter cook him home cooked meals. Rev. Sharpton is also a great influence on my life. Working with him on his public relations has been an incredible synergy and he’s not only taught me about risk taking but showed me that with a little faith, one can accomplish anything in this world.

Rachel Noerslinger, Rev. Al Sharpton, Terrie Williams, Johnnie L. Cochran, Jr.
Rachel Noerdlinger, Rev. Al Sharpton, Terrie Williams, Johnnie L. Cochran, Jr.


8. What is your favorite creative food?
My favorite creative food is Thai Food. I can never get enough!

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9 Responses to “SISTER SWANS: Rachel Noerdlinger”

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    To Whom it May Concern:

    While listening to Mr. Francesa on WFAN radio November 10, 2009 at approximately 5:00pm, I heard Mr. Francesa concur with the racist and ignorant statements offered by Jimmy the Greek many years ago. Mr. Francesa agreed with the caller who said Jimmy the Greeks’ was merely saying what we all know to be true. Mr. Francesa went on to minimize Jimmy the Greeks’ statements, and attribute the uproar to a “double standard”.

    Mr. Francesa also believes that Jimmy the Greeks’ close relationship with his Black servant/driver is proof Jimmy the Greeks was not racist. The master often confided in his or her slave/servant, but that did not make the master any less racist.

    I have listened and watched Mr. Francesa for more years than I care to count, but I will not tolerate speech as that I heard this evening. I consider Mr. Francesa to be one of the best in his field, and I do not wish to cause him any trouble or embarrassment, but I can not over emphasize the importance of a retraction and apology.

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