Thembisa S. Mshaka Speaks on Beyonce’ in The Village Voice

Read as the Put Your Dreams First author speaks on the icon’s work ethic and relationship to the media in Nana Ekua Brew-Hammond’s examination of the megastar and her alter-ego, Sasha Fierce:

http://www.villagevoice.com/2008-12-17/music/on-the-method-behind-beyonc-eacute-s-multiple-personality-madness/.

Put Your Dreams First: Handle Your [entertainment] Business features three key the architects of Beyonce’s brand: Columbia Records Media SVP Yvette Noel-Schure; VP of Marketing Quincy Jackson; and Beyonce’s hair stylist, Kimberly Kimble.

Year of Loving Dangerously: The Grammy Nomination ad Mshaka crafted for Dangerously In Love in 2004.
In no other book do these equally fierce executives share their experiences in the business. Want to know how Beyonce’ achieved and maintains her stardom? Find out from the industry veteran-turned author who helped her do it.

“Her ability to balance creativity with commerce has contributed greatly to the success of Beyonce’, Kelly, and Michelle individually and collectively as Destiny’s Child.”
—Mathew Knowles, CEO, Music World Entertainment and manager, Beyonce’

Individual checkerboard style breakouts in outdoor advertising began with Mshaka’s treatment of Destiny’s Child for the Survivor campaign, and set each member up for their solo careers.
Pre-order your copy of Put Your Dreams First on Amazon.com today:
http://www.amazon.com/Put-Your-Dreams-First-entertainment/dp/0446409464
Media contact: Tanisha Christie, Hachette 212.364.1260 * Tanisha.Christie@hbgusa.com
Author Thembisa S. Mshaka delivers mentorship in a bottle for anyone who dreams of sucess in entertainment, especially women.
Street Date: April 23 from Hachette Book Group USA
Advertisements

Tags: , , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: