Thembisa S. Mshaka Speaks on Beyonce’ in The Village Voice

Read as the Put Your Dreams First author speaks on the icon’s work ethic and relationship to the media in Nana Ekua Brew-Hammond’s examination of the megastar and her alter-ego, Sasha Fierce:

Put Your Dreams First: Handle Your [entertainment] Business features three key the architects of Beyonce’s brand: Columbia Records Media SVP Yvette Noel-Schure; VP of Marketing Quincy Jackson; and Beyonce’s hair stylist, Kimberly Kimble.

Year of Loving Dangerously: The Grammy Nomination ad Mshaka crafted for Dangerously In Love in 2004.
In no other book do these equally fierce executives share their experiences in the business. Want to know how Beyonce’ achieved and maintains her stardom? Find out from the industry veteran-turned author who helped her do it.

“Her ability to balance creativity with commerce has contributed greatly to the success of Beyonce’, Kelly, and Michelle individually and collectively as Destiny’s Child.”
—Mathew Knowles, CEO, Music World Entertainment and manager, Beyonce’

Individual checkerboard style breakouts in outdoor advertising began with Mshaka’s treatment of Destiny’s Child for the Survivor campaign, and set each member up for their solo careers.
Pre-order your copy of Put Your Dreams First on today:
Media contact: Tanisha Christie, Hachette 212.364.1260 *
Author Thembisa S. Mshaka delivers mentorship in a bottle for anyone who dreams of sucess in entertainment, especially women.
Street Date: April 23 from Hachette Book Group USA

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